Growth

We intend to secure the right balance between growth and earnings in all our initiatives.

We want to strengthen our market positions in the four Nordic countries where we have a presence. We already rank one and three, respectively, in Denmark and Norway, and we intend to expand our positions in these countries by strengthening our sales power, improving our products and focusing strongly on selected geographical areas. We are still a relatively new player in Finland and Sweden, and we intend to meet our ambition by focusing even more on sales and adding new sales channels. We also consider the possibilities for expanding our strategic focus area to the Baltics.

The private market for welfare services needs cuttingedge peace-of-mind solutions and the development of these as markets mature.

“In relation to peace of mind, customers are refocusing from concerns for tangible objects to concerns for people: concerns about what could happen to themselves, their families, friends or colleagues. A large part of our business deals with human peace of mind and security. This proportion will increase steeply in the years ahead and come to represent our largest growth area. We will see growing demand within health care, in particular. Many people require access to treatment, prevention and rehabilitation services beyond those financed by taxes, and they are prepared to pay for such services. We are confident of TrygVesta’s ability in all four Nordic countries to develop strong health care and welfare solutions that are in harmony with and continuation of the publicly funded welfare systems, and in a way that does not question the welfare systems or create first-rate and second-rate citizens.”

Stine Bosse
Group CEO, TrygVesta

Mission

Our mission is to secure a stable, high-quality supply of products and services offering peace of mind to private households and businesses

Vision

We want to be perceived as the leading peace-of-mind provider in the Nordic region