Strategy 2007-2010

Strategy 2007-2010

In 2006, we carried out a comprehensive strategic analysis and review of our business during the period to 2010. This has enabled us to develop a clear, shared perception of our future potential, and of the ways in which we can secure sustained high value creation for customers, shareholders and employees. In 2007, we focused on implementing the strategy plan, and these efforts will continue in the years ahead.

Strategy plan

Mission

Our mission is to secure a stable, high-quality supply of products and services offering peace of mind to private households and businesses

Vision

We want to be perceived as the leading peace-of-mind provider in the Nordic region